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Email Marketing Campaigns

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Kathryn Hamilton
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Overview: 

Email Marketing Campaigns allow you to mass email your customers for facility alerts/updates or special offers! 

This article includes:

Related Articles:

Helpful Hints:

  • Only owner accounts with at least one active pet will receive email campaigns. 
  • It is recommended that you only have one active (unsent) campaign created at a time.
  • All Marketing Emails must contain an Opt-Out link as required by federal law.
  • Marketing Campaigns with 1,000 recipients or more cannot have its recipient list modified.
  • Do NOT use images that contain the primary textual content of an email campaign. It will likely not be seen by a majority of your customers because:
    • Email servers often mark emails of this nature as SPAM.
    • Customers inboxes may not load images due to connection issues or settings in their email account.

Create and Send an Email Marketing Campaign: 

To create a new email campaign, navigate to Left-hand Navigation: Owners & Pets » Marketing » Create a New Email Campaign. 

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Field Guide: 

Field Name Description Helpful Hint
Choose Groups When creating a new campaign, Groups determine what subset of customers will receive the campaign.

If you select multiple groups and an owner falls into multiple groups, they will only receive the campaign once. 

For a full breakdown of the available campaign groups, check out this article! 

Marketing Campaign Groups

For instructions on how to create a custom group for a campaign, check out this article! 

Creating Custom Campaign Groups
Choose Reservations Optionally select a specific reservation type to target for the campaign.  For example: Selecting the group Reservations in the Last 15 Days and selecting the Daycare reservation type will contact owners who have had daycare reservations in the last 15 days. 
Choose Locations Optionally select a specific location to target. for the campaign.  This is based on the owner's assigned home location on their profile. 
Name This is the name of the campaign within your Gingr application and is not visible to customers.  
Subject This is the title of the campaign that your customers will see as the subject line.  


Designing the Campaign: 

Next, in the Campaign Design section of the page, choose a Template. Gingr delivers your application with 5 distinct email templates, however, you can create additional templates on your own.

You can use the designer tool to help build your email. The right side of the tool has 3 tabs, Content, Rows, and Settings. You will primarily be using the Content tab to design your email. To add content to your campaign, simply drag a type of content to the left side of the page until you see the "Drag it here" pop up.

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To edit the contents of a Content block, simply click on that block on the left side of the tool and edit.

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To add columns to your design, click on the Rows tab on the right, and drag your desired column layout to the left. Then, you can add a Content block within the column.

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The Settings tab will provide some options like the background color of the page, default font, and color of links.

Emojis: The text editor contains a built in emoticon option: 

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This selector provides broken down categories to scroll through, along with the ability to search: 

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Add an Unsubscribe Link to a Marketing Campaign:

To add an unsubscribe link to your marketing campaign, use the Merge Tags button from the Text editor.


Important! Remember, adding an unsubscribe link to marketing emails is required under Federal law.


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Then, click the Opt-out Link merge tag to add it to your Text content block.

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This same process can be used to add any variable or merge tag to your campaign.

Important! If you send out a test of a campaign, you will notice that the opt-out link variable will not generate and will instead show TEST {opt_out_url} in the campaign text where this variable was placed. Not to worry! This only happens with tests, and when you send the campaign to actual customers, it will populate with the owner's custom opt-out link.

 

Attach a PDF to a Marketing Campaign

  1. Navigate to Left-hand Navigation: Reports & More » Company Files.
  2. Drag and Drop your image file into the Drop Files Here to upload box. Once successfully uploaded, the image will appear with a white checkmark on it.

    Important! A PDF is not an image and will not appear as an image in an email. While you can drag and drop PDFs here, and then later attach them to your campaign, the steps are a little different. Scroll down to the next section to see how to attach a PDF to a marketing Campaign.

    Screen_Shot_2020-06-10_at_9.59.36_AM.png

  3. Refresh the page, to see your file in the list of Files.
  4. From the Actions button, select Public Download.
  5. You will be navigated to the unique webpage for the image. Copy the URL from the navigation bar of your browser.
  6. Navigate to the Edit Marketing Campaign Page: Left-hand Navigation: Owners & Pets » Marketing.
  7. Click the Edit button on the campaign you would like to add this image to.
  8. Paste the PDF's unique URL link in the body of the message. Be sure to make it an active link by highlighting it and clicking on the link icon button.

 

Saving and Sending a Marketing Campaign: 

Once the email is complete, make sure to Save Campaign. Gingr support is unable to retrieve any unsaved marketing campaigns. 

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Here is an overview of the additional options listed. 

  • Preview Email This button will show you a desktop and mobile preview of what your campaign will look like in recipients' inboxes.
  • Send Test Email This button will send the current email design to the email address assigned to the current logged in user.
  • Save as Template This button will save your current design for re-use at a later date (via the Pick a Template dropdown menu).
  • Schedule & Send Campaign This button will allow you to send the current campaign to customers. You must click the Save Campaign button prior to sending it.

Sending an Email Campaign:

If the option to Schedule & Send was not previously selected, follow these steps:

  1. Navigate to Left-hand Navigation: Owners & Pets » Marketing. 
  2. Click on the drop-down menu next to the campaign.
  3. Select Email (Schedule &Send). 
    1. We encourage send yourself a test email first to verify that everything is to your liking before sending it to customers. Click the Send » Test Email button. The test will be sent to the default email address you use for Gingr. The variables such as {first_name} will not be translated in the test email, but don't worry, they will be in the real one.

  4. Enter a Send On date
  5. Enter a Send At time
    If you wish to send now, do not adjust the information that is entered in the field by default. 

    Screen_Shot_2020-06-10_at_10.11.11_AM.png

Export Recipient list:

You also have the option to download your recipient list, rather than send it. This is helpful if you send your emails through a 3rd party, but are relying on Gingr to set your list parameters. To do this:
  1. Click the drop-down menu next to the campaign.
  2. Select Download List
  3. The file will be instantly downloaded to your device.

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Duplicate Marketing Campaign:

Follow these steps to duplicate an existing campaign. This will duplicate the recipient list from the original campaign. 

  1. Navigate to Left-hand Navigation: Owners & Pets » Marketing. 
  2. Click on the Duplicate button.
  3. Confirm the action of duplicating the campaign. 

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FAQ: 

How do I change the email address my Gingr app sends emails from?

  1. Navigate to Left-hand Navigation: Admin » Location Info.

  2. Choose a Location and click the Edit button in your location's Actions dropdown menu.
  3. On the Edit page, type the new email address into the email field:
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  4. Scroll down and save your changes by clicking Update Changes.

 

Will I know if an email bounces back or was undeliverable?

If an email you send to a customer is not delivered/bounces back, you should receive a notification at the email address you use for your Gingr user account. If you find that you are not receiving these notifications, you may want to check the settings on your email provider's website, to make sure that bounced email notifications are enabled.

You can also check the Outgoing Email Log for an email's status at any time. Left-hand Navigation: Reports & More » History.

Gingr helps avoid bounced emails by helping to prevent typos when entering customer email addresses. On both the New Customer Registration and New Owner pages, Gingr validates the email address entered, and even provides suggestions.

 

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