Overview: 

How to: Create a New SMS Campaign

To create a new SMS campaign:

1. Navigate to Left-hand Navigation: Owners & Pets » Marketing » Create a New SMS Campaign. 
   
   
2. Click Create a New SMS Campaign.
   
   
   
   
3. From the campaign edit page, there are several fields that must be filled out. Please reference the table below.
   
   

Field Guide to SMS Campaign Settings:

How to: Use Multimedia Messaging

Multimedia messaging (MMS) is a subscription add-on available through Gingr as a part of the All-In-One Multimedia Messaging bundle. If you are subscribed to this add-on then you will see the option to upload images or files to your campaign. Click the upload box to import from your device or drag and drop files directly onto the box. 

Supported File Types for Multi-media Messaging

Gingr is limited to the file types supported and accepted by Twilio, our messaging service provider. Some file types can be displayed in line with the messages. Other file types can be sent and received but must be downloaded to access the content. 

How to: Use a Canned SMS Template

Canned SMS Templates require the All-In-One Multimedia Messaging subscription add-on. From the marketing edit page, click Insert Canned Template. This opens a popup where you can click to add one of your canned SMS templates to the message body. The message can be edited thereafter as needed.  

For more information on setting these up, please see our article on Canned SMS Templates. 

How to: Send an SMS Campaign

Once the campaign is ready to send out follow these steps:

1. Navigate to Left-hand Navigation: Owners & Pets » Marketing. 
   
   
2. Click on the arrow-icon drop-down menu next to the campaign you would like to send.
   
   
3. Optionally, you can Send a Test - you will be prompted to enter a phone number. You will receive the alert that "Test emails will be populated with dummy data such as "TEST First Name" and "TEST Animal Name." This is normal and variables ({first_name}, {animal_name}, etc.) will be properly substituted with real data when you send the campaign."
   
   
4. Select SMS (Schedule & Send). 
   
   
   
   
5. In the resulting pop-up, enter the Send on date and time you would like this campaign to send. A summary of the campaign details and the approximate cost of the campaign will display.
   
   Important: Please schedule at least 5 minutes in the future to avoid sending errors.
   
   
   
   
6. Click Schedule & Send. The campaign will indicate it is queued for the selected date and time until it is successfully sent. If the campaign has not been sent after 30 or more minutes (depending on the number of recipients) you may click the "x" to cancel and try re-sending. 
   
   
   
   
   Once the campaign has been sent, the status will update to "Sent".
   
   

How to: Duplicate a Campaign

Follow these steps to duplicate an existing campaign. This will duplicate the recipient list from the original campaign. Note: the copy button will not be present if the SMS length is greater than 320 characters. Please shorten the message and try again.

1. Navigate to Left-hand Navigation: Owners & Pets » Marketing. 
   
   
2. Click on the Duplicate button.
   
   
3. Confirm the action of duplicating the campaign. 

How to: View SMS History 

There are several ways in which you can view SMS history. From the Owner Profile, you can access a tab with all the customer email and SMS communications in one place. If you are signed up for 2-Way texting (an additional Subscription Add-on) then you will also have access to a complete SMS conversation history. Finally, some but not all outgoing System SMS show in the "Outgoing Email Log." 

Owner Communications Tab

In order to see a record of all communications with a customer, navigate to the Owner's profile and then click the Communications Tab. You will see a list of outgoing and incoming messages. Outgoing text messages and call records are listed on this tab. From this tab, you can also send SMS (if you have 2-Way texting enabled), send emails, create call records, add the customer to marketing campaigns, and more. Click each row to view details of the communication.  

For more information please see our article on the Owner Communications Tab. 

2-Way SMS

With 2-Way SMS enabled, your customers can reply to text messages sent from Gingr and you can respond with a custom message. A complete record of all SMS is also contained in the SMS Conversations section. You can select any customer at any time to send them a custom text message. Incoming text notifications are visible from anywhere in the app, and you can type up a custom response to send immediately to your customer. 

You can sign up by navigating to Left-hand Navigation: Admin » Manage Gingr Subscription and clicking Enable next to the Two-Way Texting (SMS) or All-in-One Multimedia Messaging Bundle. The All-in-One bundle also includes the ability to send and receive images, videos, and files as well as a subscription to the SMS Marketing feature. 

For more information please see our article on 2-Way SMS. 

View SMS History in the Outgoing Email Log (Includes some SMS)

From Left-hand Navigation: Admin » Reports & More » History, you will see a button for the Outgoing Email Log. Out of the System SMS Templates, only Reminder SMS are recorded here. If you need to access any other records please do so from the Owner Communications Tab or the 2-Way SMS chat window. 

Note: Reservation Reminder SMS and Marketing SMS will also show in the main History list.