Overview:
SMS Marketing Campaigns allow you to mass text your customers for facility alerts/updates or special offers!
This article includes:
- Helpful Hints
- SMS Marketing Subscription
- Creating and Sending New SMS Campaign
- Duplicating an SMS Campaign
Related Articles:
Helpful Hints:
- Only owner accounts with at least one active pet will receive SMS Campaigns.
- It is recommended that you only have one active (unsent) campaign created at a time.
- Marketing Campaigns with 1,000 recipients or more cannot have its recipient list modified.
- Marketing campaigns sent via SMS can NOT contain images and should be 140 characters or less.
- Customers can respond to SMS campaigns if the location is subscribed to the 2 way SMS integrated. Learn more about 2 way SMS here.
- If a facility does not have 2 way SMS the customer will receive this auto-response "You responded to an automated text message and the business will not receive your response. Please contact the business directly to communicate with them about your pets and reservations."
SMS Marketing Subscription:
Your billing period begins on the day that you enable this feature. Your marketing SMS numbers reset at the start of every new billing period.
- The first 500 Marketing SMS Sent Per Billing Period is Free
- The next 501-5,000 Marketing SMS Sent Per Billing Period is $00.02 per SMS
- The next 5,001-10,000 Marketing SMS Set Per Billing Period is $00.015 per SMS
- The next 10,001-25,000 Marketing SMS Sent Per Billing Period is $00.0125 per SMS
- The next 25,001+ Marketing SMS Sent Per Billing Period is $00.01 per SMS
To enable this feature in your app:
- Log into your Gingr app
- Navigate to the Left navigation: Admin » Manage Gingr Subscription page.
- Find the SMS Marketing add-on, and enable it for your app.
Creating a New SMS Campaign:
To create a new SMS campaign, navigate to Left-hand Navigation: Owners & Pets » Marketing » Create a New SMS Campaign.
Field Guide:
| Field Name | Description | Helpful Hint |
| Choose Groups | When creating a new campaign, Groups determine what subset of customers will receive the campaign. If you select multiple groups and an owner falls into multiple groups, they will only receive the campaign once. |
For a full breakdown of the available campaign groups, check out this article! For instructions on how to create a custom group for a campaign, check out this article! |
| Choose Reservations | Optionally select a specific reservation type to target for the campaign. | For example: Selecting the group Reservations in the Last 15 Days and selecting the Daycare reservation type will contact owners who have had daycare reservations in the last 15 days. |
| Choose Locations | Optionally select a specific location to target. for the campaign. | This is based on the owner's assigned home location on their profile. |
| Campaign Name | This is the name of the campaign within your Gingr application and is not visible to customers. | |
| Message | Enter the message to be delivered to customers. | Emojis and images are not supported when using Gingr's SMS Marketing feature. |
Sending an SMS Campaign:
Once the campaign is ready to send out follow these steps:
- Navigate to Left-hand Navigation: Owners & Pets » Marketing.
- Click on the drop-down menu next to the campaign.
- Select SMS (Send Now).
Duplicating a Campaign:
Follow these steps to duplicate an existing campaign. This will duplicate the recipient list from the original campaign.
- Navigate to Left-hand Navigation: Owners & Pets » Marketing.
- Click on the Duplicate button.
- Confirm the action of duplicating the campaign.
Comments
0 comments
Please sign in to leave a comment.