Marketing Campaign Groups (Reference)

Article Details

Summary

When you create a new email or SMS campaign, groups decide which customers get it. If you select more than one group and an owner is in more than one, they get the campaign only once.

What This Does

Helpful Hints

  • Default Reservation groups include all non-cancelled reservations, including those on the waitlist.
  • When you select a default group, you do not see a list of owners right away. Save the campaign, go back to the edit page, and select Manage Recipients near the top of the screen to see the full list. You can add or delete owners there.
  • You do not have to select a default group. You can build a custom recipient list after you create and save your campaign. See Custom Campaign Groups.

Campaign Groups

Group Description Helpful Hint
All Owners Contacts all owners with profiles in your Gingr application. Select a location to send the campaign only to owners at that location.
No Reservations Contacts owners with no scheduled or completed reservations on their Gingr profile.
One Reservation Contacts owners who scheduled or completed only one reservation.
No Password Contacts owners who have not set up a password to log in to the Customer Portal.
No Reservations in the last 15 days (and no future reservations) Contacts owners who have not visited in the last 15 days and have no future reservations.

You can make more specific versions of this group by filtering the View All Owners table.

Add to a Campaign from View All Tables
No Reservations in the last 30 days (and no future reservations) Contacts owners who have not visited in the last 30 days and have no future reservations.

You can make more specific versions of this group by filtering the View All Owners table.

Add to a Campaign from View All Tables
No Reservations in the last 60 days (and no future reservations) Contacts owners who have not visited in the last 60 days and have no future reservations.

You can make more specific versions of this group by filtering the View All Owners table.

Add to a Campaign from View All Tables
No Reservations the Next 15 days Contacts owners with no reservation scheduled in the next 15 days.

You can make more specific versions of this group by filtering the View All Owners table.

Add to a Campaign from View All Tables
Reservations in the Last 15 Days Contacts owners who had a reservation in the last 15 days. Optionally select a reservation type to contact only owners who visited for that type.
Reservations in the Last 30 Days Contacts owners who had a reservation in the last 30 days. Optionally select a reservation type to contact only owners who visited for that type.
Reservations in the Last 60 Days Contacts owners who had a reservation in the last 60 days. Optionally select a reservation type to contact only owners who visited for that type.
Reservations in the Last 365 Days Contacts owners who had a reservation in the last 365 days. Optionally select a reservation type to contact only owners who visited for that type.
Reservations in the Next 15 Days Contacts owners with a reservation scheduled to start in the next 15 days. Optionally select a reservation type to contact only owners with that type scheduled.
Reservations in the Next 30 Days Contacts owners with a reservation scheduled to start in the next 30 days. Optionally select a reservation type to contact only owners with that type scheduled.
Reservations in the Next 60 Days Contacts owners with a reservation scheduled to start in the next 60 days. Optionally select a reservation type to contact only owners with that type scheduled.
Reservations in the Next 365 Days Contacts owners with a reservation scheduled to start in the next 365 days. Optionally select a reservation type to contact only owners with that type scheduled.
Expired Vaccination Records Contacts owners whose pets have expired or no vaccination records on their profile. You can also filter owners from the Expired Vaccinations Report and select +Add to Active Campaign.
New Customers in the Last 15 days Contacts owners who created a new profile in the last 15 days.
New Customers in the Last 30 days Contacts owners who created a new profile in the last 30 days.
New Customers in the Last 60 days Contacts owners who created a new profile in the last 60 days. For a date range longer than 60 days, run the New Customer Report and select +Add to Active Campaign.

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