Add an Unsubscribe Link to a Marketing Campaign (How-To)

Article Details

Summary

This article shows admins how to add an unsubscribe link to a marketing campaign with the Opt-out Link merge tag.

Steps

  1. Select the Merge Tags button in the Text editor.

    The Text editor toolbar with formatting options and the Merge Tags button.

  2. Select the Opt-out Link merge tag. It is added to your Text content block.

    The list of merge tags, including the Opt-out Link tag.

You can use these same steps to add any variable or merge tag to your campaign.

Important: If you send a test of a campaign, the opt-out link variable does not generate. The campaign text shows TEST {opt_out_url} where you placed the variable. This only happens with tests. When you send the campaign to customers, the variable fills in with the owner's custom opt-out link.

If you have questions, see the FTC website.

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