Summary

This guide lists the rules your emails must follow to comply with CAN-SPAM.

What This Does

• Include your valid physical postal address in every email.
• Give a clear and obvious way to unsubscribe in every email. Unsubscribe the person within 10 days of their request. The unsubscribe action must keep working for 30 days after the date you sent the email.
• Do not make it hard to unsubscribe. You cannot charge a fee, ask for personal information beyond an email address, or make recipients take extra steps other than replying to an email or visiting one web page.
• Use clear From, To, and Reply information that shows who you are. This includes the person or business sending the message, the domain name, and the email address.
• Do not sell or transfer email addresses to another list.
• Make sure the subject line matches the content of the email.

Tip

Pet parents do not have to log in to opt out of email or SMS. When they select the opt-out link in an email, Gingr updates their owner form automatically. You do not need to do anything else.

Questions? See the FTC website.

Related Articles

• CAN-SPAM Compliance Feature Overview
• Add an Unsubscribe Link to a Marketing Campaign How-To