CAN-SPAM Compliance Guide

In order to be CAN-SPAM compliant, it's important your emails follow these rules:

• Include your valid physical postal address in every email you send out.
  
  
• Provide a clear and obvious way to unsubscribe from every email you send. If someone attempts to unsubscribe. They must be unsubscribed within 10 days, and the unsubscribe/remove me action remains functional for 30 days from the date the email was sent.
  
  
• Don't make it hard to unsubscribe from emails. You cannot 1) charge a fee 2) require a recipient to provide personally identifying information beyond an email address, or 3) make recipients take unnecessary steps other than replying to an email or visiting a single page on a website to unsubscribe themselves from your emails.
  
  
• Do use clear From, To, and Reply to language that accurately reflects who you are. This applies to the person or business sending the message, as well as the domain name and email address.
  
  
• Don’t sell or transfer any email addresses to another list.
  
  
• The subject line accurately represents the content of the email.

Tip:  Pet parents are not required to log in to opt out of email or SMS communications. Once they select the opt-out link from an email, this will automatically update their owner form. No further action is required on the business end.

Please consult the FTC website if you have questions.

Related Resources

• CAN-SPAM Compliance Topic Outline
• Add an Unsubscribe Link to a Marketing Campaign How-To