Add an Unsubscribe Link to a Marketing Campaign

1. Use the Merge Tags button from the Text editor.
   
   
   
   
2. Click the Opt-out Link merge tag to add it to your Text content block.
   
   

This same process can be used to add any variable or merge tag to your campaign.

Important:  If you send out a test of a campaign, you will notice that the opt-out link variable will not generate and will instead show TEST {opt_out_url} in the campaign text where this variable was placed. Not to worry! This only happens with tests, and when you send the campaign to actual customers, it will populate with the owner's custom opt-out link.

Please consult the FTC website if you have questions.

Related Resources

• CAN-SPAM Compliance Topic Outline
• CAN-SPAM Compliance Guide Reference