Send an SMS Marketing Campaign (How-To)

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Summary

This article shows you how to schedule and send an SMS marketing campaign.

Before You Begin

Create the campaign and make sure it is ready to send. See Create SMS Campaigns.

Steps

  1. Go to Left-hand Navigation: Owners & Pets » Marketing.
  2. Select the arrow-icon dropdown menu next to the campaign.
  3. Optional: Select Send a Test and enter a phone number. Test messages show dummy data such as "TEST First Name" and "TEST Animal Name." Variables like {first_name} and {animal_name} fill in with real data when you send the campaign.
  4. Select SMS (Schedule & Send).

    Campaign management interface with actions menu.

  5. Enter the date and time you want the campaign to send. Schedule at least 15 minutes in the future to avoid sending errors. A summary of the campaign and its approximate cost shows. If your message is over 160 characters, Gingr tells you about the added cost.

    SMS campaign scheduling interface

  6. Select Schedule & Send. The campaign shows as queued until it sends.

    Manage Campaigns dashboard interface

When the campaign sends, the status changes to Sent.

Manage Campaigns dashboard with campaign details.

If Something Goes Wrong

Campaigns with many recipients can take a while to send because Gingr sends them in batches. If the campaign has not sent after 30 minutes or more, select the x to cancel it and try again.

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