Send an SMS Marketing Campaign

Once the campaign is ready to send out, follow these steps:

1. Navigate to Left-hand Navigation: Owners & Pets » Marketing.
   
   
2. Click on the arrow-icon drop-down menu next to the campaign you would like to send.
   
   
3. Optionally, you can Send a Test - you will be prompted to enter a phone number. You will receive the alert that "Test emails will be populated with dummy data such as "TEST First Name" and "TEST Animal Name." This is normal and variables ({first_name}, {animal_name}, etc.) will be properly substituted with real data when you send the campaign."
   
   
4. Select SMS (Schedule & Send).
   
   
   
   
5. In the resulting pop-up, enter the Send on date and time you would like this campaign to send. A summary of the campaign details and the approximate cost of the campaign will display. If your message is over 160 characters you will be alerted to the added cost.
   
   Campaigns with large numbers of recipients may take a while to send to all owners as these SMS are sent in batches.
   

   Important:  Please schedule at least 15 minutes in the future to avoid sending errors.

   
   
   
6. Click Schedule & Send. The campaign will indicate it is queued for the selected date and time until it is successfully sent. If the campaign has not been sent after 30 or more minutes (depending on the number of recipients) you may click the "x" to cancel and try re-sending.
   
   
   
   Once the campaign has been sent, the status will update to "Sent".
   
   

Related Resources

• SMS Marketing Campaigns Topic Outline
• Create SMS Campaigns How-To
• Duplicate an SMS Campaign How-To
• SMS Marketing Campaign Settings Reference