Summary

You can add an unsubscribe link to an email marketing campaign with the Merge Tags button in the text editor.

Before You Begin

Important: The federal CAN-SPAM law requires an unsubscribe link in marketing emails. See CAN-SPAM Compliance.

Steps

1. Select the Merge Tags button in the text editor toolbar.

   

2. Select the Opt-out Link merge tag to add it to your Text content block.

   

You can use the same steps to add any other variable or merge tag to your campaign.

If Something Goes Wrong

If you send a test of the campaign, the opt-out link shows as TEST {opt_out_url} in the text. This happens only in tests. When you send the campaign to customers, it fills in with each owner's own opt-out link.

Related Articles

• Email Marketing Campaigns Feature Overview
• Create a Marketing Campaign How-To
• Send a Marketing Campaign How-To