Email Marketing Campaigns (Topic Outline)

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Introduction

Email Marketing Campaigns allow you to mass email your customers for facility alerts, updates, reminders, special offers, and much more. This is a perfect way for your business to send targeted communications to select owners. Recipient lists can be generated from many locations in the app and you can individually edit who will receive the campaign. Campaigns can be configured in an infinite number of ways. You can get creative with your own design or you can use pre-made templates. Campaigns can be scheduled to send at a specific date and time so that you can communicate with your customers on your schedule. These articles will go over everything you need to know about making an Email Marketing Campaign.

 

Helpful Hints

Important:  Emojis are currently not displaying correctly in marketing emails and SMS and will display as "?". Please do not use them until you see Release Notes (found under the ? icon in your app banner) indicating this has been resolved.

  • Only owner accounts with at least one active pet will receive email campaigns.

  • It is recommended that you only have one active (unsent) campaign created at a time.

  • All Marketing Emails must contain an Opt-Out link as required by federal law.

  • Marketing Campaigns with 1,000 recipients or more cannot have their recipient list modified.

  • Do NOT use images that contain the primary textual content of an email campaign. It will likely not be seen by a majority of your customers because:
    • Email servers often mark emails of this nature as SPAM.
    • Customers' inboxes may not load images due to connection issues or settings in their email accounts.

  • Gingr also has SMS Campaign functionality. For more information see our article on SMS Marketing Campaigns.

 

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