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Create an Email Marketing Campaign
To create a new email campaign, navigate to Left-hand Navigation: Owners & Pets » Marketing » Create a New Email Campaign.
Email Marketing Campaign Field Guide
| Field Name | Description | Helpful Hint |
| Choose Groups |
When creating a new campaign, Groups determine what subset of customers will receive the campaign. If you select multiple groups and an owner falls into multiple groups, they will only receive the campaign once. |
For a full breakdown of the available campaign groups, check out this article: Marketing Campaign Groups For instructions on how to create a custom group for a campaign, check out this article: Custom Campaign Groups |
| Choose Reservations | Optionally select a specific reservation type to target for the campaign. | For example: Selecting the group Reservations in the Last 15 Days and selecting the Daycare reservation type will contact owners who have had daycare reservations in the last 15 days. |
| Choose Locations | Select a specific location to target. | This is based on the owner's assigned home location on their profile. |
| Name | This is the name of the campaign within your Gingr application and is not visible to customers. | Be descriptive so that users can easily differentiate between campaigns. |
| Subject | This is the title of the campaign that your customers will see as the subject line. |
Design the Campaign
In the Campaign Design section of the page, optionally choose a Template. Gingr delivers your application with 5 distinct email templates, however, you can create additional templates on your own.
You can use the designer tool to help build your email. The right side of the tool has 3 tabs: Content, Rows, and Settings. You will primarily be using the Content tab to design your email. To add content to your campaign, simply drag a type of content to the left side of the page until you see the "Drag it here" pop up.
To edit the contents of a Content block, simply click on that block on the left side of the tool and edit.
To add columns to your design, click on the Rows tab on the right, and drag your desired column layout to the left. Then, you can add a Content block within the column.
The Settings tab will provide some options like the background color of the page, default font, and color of links.
Emojis: The text editor contains a built in emoticon option:
This selector provides broken-down categories to scroll through, along with the ability to search:
Related Resources
- Email Marketing Campaigns Topic Outline
- Add an Unsubscribe Link to a Campaign How-To
- Attach a PDF to a Campaign How-To
- Send a Marketing Campaign How-To
- Duplicate a Marketing Campaign How-To
- View Campaign History How-To
- Export Recipient List How-To
- Export and Import Email Campaign Templates Between Gingr Applications How-To
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