Create a Marketing Campaign (How-To)

Article Details

Summary

This article shows you how to create an email marketing campaign, choose recipients, and design the email.

Go to Left-hand Navigation: Owners & Pets » Marketing » Create a New Email Campaign.
Fill out the form. Use the field guide below.

Field Name	Description	Helpful Hint
Choose Groups	Groups decide which customers receive the campaign. If you select multiple groups and an owner is in more than one, they receive the campaign only once.	See Marketing Campaign Groups for all available groups. See Custom Campaign Groups to build a custom group.
Choose Reservations	Optional. Select a reservation type to target.	For example, select the group Reservations in the Last 15 Days and the Daycare reservation type. Gingr contacts owners who had daycare reservations in the last 15 days.
Choose Locations	Select a location to target.	This uses the home location on the owner's profile.
Name	The name of the campaign in Gingr. Customers do not see it.	Use a clear name so your team can tell campaigns apart.
Subject	The subject line customers see.

In the Campaign Design section, choose a Template if you want one. Gingr comes with 5 email templates, and you can make more.
Use the designer tool on the right. It has three tabs: Content, Rows, and Settings.
Drag a content type from the Content tab to the left side until you see "Drag it here."
Select a content block on the left to edit it.
To add columns, select the Rows tab and drag a column layout to the left. Then add a content block in the column.
Select the Settings tab to change the background color, default font, and link color.