Add an Unsubscribe Link to an Email Marketing Campaign

To add an unsubscribe link to your marketing campaign, use the Merge Tags button from the Text editor.

Important:  Remember, adding an unsubscribe link to marketing emails is required under CAN-SPAM Federal law, please see our article on CAN-SPAM Compliance for more information.

Then, click the Opt-out Link merge tag to add it to your Text content block.

This same process can be used to add any variable or merge tag to your campaign.

Important:  If you send out a test of a campaign, you will notice that the opt-out link variable will not generate and will instead show TEST {opt_out_url} in the campaign text where this variable was placed. Not to worry! This only happens with tests, and when you send the campaign to actual customers, it will populate with the owner's custom opt-out link.

Related Resources

• Email Marketing Campaigns Topic Overview
• Create a Marketing Campaign How-To
• Attach a PDF to a Campaign How-To
• Send a Marketing Campaign How-To
• Duplicate a Marketing Campaign How-To
• View Campaign History How-To
• Export Recipient List How-To
• Export and Import Email Campaign Templates Between Gingr Applications How-To