Create a Marketing Campaign (How-To)

Article Details

Summary

This article shows you how to create an email marketing campaign, choose recipients, and design the email.

Steps

Set Up the Campaign

  1. Go to Left-hand Navigation: Owners & Pets » Marketing » Create a New Email Campaign.

    Campaign options form with text fields.

  2. Fill out the form. Use the field guide below.
Field Name Description Helpful Hint
Choose Groups Groups decide which customers receive the campaign.

If you select multiple groups and an owner is in more than one, they receive the campaign only once.		 See Marketing Campaign Groups for all available groups.

See Custom Campaign Groups to build a custom group.
Choose Reservations Optional. Select a reservation type to target. For example, select the group Reservations in the Last 15 Days and the Daycare reservation type. Gingr contacts owners who had daycare reservations in the last 15 days.
Choose Locations Select a location to target. This uses the home location on the owner's profile.
Name The name of the campaign in Gingr. Customers do not see it. Use a clear name so your team can tell campaigns apart.
Subject The subject line customers see.

Design the Campaign

  1. In the Campaign Design section, choose a Template if you want one. Gingr comes with 5 email templates, and you can make more.
  2. Use the designer tool on the right. It has three tabs: Content, Rows, and Settings.

  3. Drag a content type from the Content tab to the left side until you see "Drag it here."

    Email editor interface with content options.

  4. Select a content block on the left to edit it.

    Email editor interface with content options.

  5. To add columns, select the Rows tab and drag a column layout to the left. Then add a content block in the column.

    Email editor interface with content options.

  6. Select the Settings tab to change the background color, default font, and link color.

The text editor also has an emoji option. You can scroll through categories or search.

Important: Emojis do not show correctly in marketing emails and SMS right now. They show as "?". Do not use them until the Release Notes (under the ? icon in the app banner) say this is fixed.

Text editor toolbar with formatting options.

Emoticon selection menu with various emojis.

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