Email Template Content Guide (Reference)

Article Details

Summary

This guide lists each system email template, when Gingr sends it, and the variables you can use in it.

What This Does

Reservation Email Templates

Email Behavior Variables
Send Reservation Survey Email Sends an email with a survey to customers after they check out. See Checkout Surveys. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {reservation_type_custom_text} {current_balance}
Reservation Checked In Email Sends an email to customers when their reservation checks in. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {services_custom_text} {current_balance}
New Reservation Email

Sends customers an email when you create a new reservation from the business side of Gingr, on the new reservation page. This is not for reservation requests from the customer portal.

If the Reservation Confirmation Email is on for the reservation type and you confirm the reservation when you book it, Gingr sends only the Reservation Confirmation Email template.

{first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {services_custom_text} {current_balance} {reservation_dropoff_times} {service_dropoff_times}
New Appointment Email

Sends customers an email when you create a new reservation from the business side of Gingr, on the new appointment page. This is not for appointment requests from the customer portal.

The New Appointment email is also the confirmation email for all appointments.

{first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {services_custom_text} {current_balance} {service_dropoff_times}
Reservation Edit Email Sends customers an email when you edit an existing reservation. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {current_balance} {service_dropoff_times}
Reservation Check Out Email Sends an email to customers whenever one of their pet's reservations checks out. {first_name} {last_name} {animal_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {reservation_type} {start_date} {end_date} {vaccine_expiration_date} {reservation_type_custom_text} {services_custom_text} {action_url} {current_balance}
Reservation Confirmation Email

Sends an email to customers whenever their pet's reservation is confirmed.

If both the New Reservation template and the Reservation Confirmation Email are on for the reservation type and you confirm the reservation when you book it, Gingr sends only the Reservation Confirmation Email template.

{first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {vaccine_expiration_date} {reservation_type_custom_text} {current_balance} {service_dropoff_times}
Reservation Cancelation Emails (select the Pencil icon to see all email options)
  • Send Reservation Cancelation Email: Emails customers after a reservation is canceled. It also sends if you reject a reservation from the waitlist and the customer also got the Waitlist Email.
  • Send Same Day Standing Cancelation Email: Emails customers when a standing reservation is canceled.
  • Send Waitlist Automatic Cancelation Email: Emails customers when a waitlisted reservation is canceled.
{first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {cancellation_reason} {vaccine_expiration_date} {current_balance}
Reservation Request Rejection Email Sends an email to customers whenever your facility rejects one of their reservation requests from the Requested tab of the Dashboard. It also sends if you reject a reservation from the waitlist, but only if the customer created the reservation and the Waitlist email is off. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {cancellation_reason} {vaccine_expiration_date} {current_balance}
Reservation Reminder Email Sends automatically a set number of minutes before a reservation's start time. You set this up for each reservation type at Admin » Reservation Types and Services Configuration. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {reservation_url} {cancel_url} {estimate_url} {reservation_type} {reservation_type_custom_text} {services_custom_text} {action_url} {current_balance}
Group Class Enrollment Email Sends customers an email when they enroll in a group class. {first_name} {last_name} {animal_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {class_name} {class_description} {reservation_type} {package_name} {package_price} {first_class_start} {last_class_end} {class_dates} {current_balance}
New Standing Reservation Email Sends an email to customers when the business sets them up with a standing reservation. {first_name} {last_name} {animal_name} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {vaccine_expiration_date} {current_balance}
New Waitlist Email Sends an email to a customer when they have a newly waitlisted reservation. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {current_balance} {service_dropoff_times}
Ready for Pickup Email Goes out when you manually send a ready for pickup email.
Report Card Email Goes out with report cards. {first_name} {last_name} {animal_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {created_at} {opt_out_url} {action_url} {report_card_title} {vaccine_expiration_date} {current_balance}
Confirmation Request Email You send this manually from the Unconfirmed tab of the Dashboard. Gingr never sends it automatically. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {confirm_url} {cancel_url} {estimate_url} {reservation_type} {vaccine_expiration_date} {reservation_type_custom_text} {services_custom_text} {action_url} {current_balance} {service_dropoff_times}
New Wait List Reservation Email Sends an email to a customer when they have a newly waitlisted reservation. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {current_balance}
Start Gingr PreCheck Email Sends an email to a customer when they have a Gingr PreCheck form to fill out. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {services_custom_text} {current_balance} {reservation_dropoff_times}
PreCheck Form Reminder A user sends this manually from the Admin » Gingr PreCheck page. Select Send to Future Reservations to email clients in the date range who have not filled out the Gingr PreCheck form. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {services_custom_text} {current_balance} {reservation_dropoff_times}
PreCheck Form Edited Email Sends an email if someone edits the Gingr PreCheck form after an owner fills it out but before the owner is checked in. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {services_custom_text} {current_balance} {reservation_dropoff_times}
Evaluation Passed Notification Sends an email to the pet parent when evaluation results are saved. The email lists the booking categories the pet passed the evaluation for. {first_name} {last_name} {animal_name} {evaluation_passed_categories} {location_name} {location_address_1} {location_city} {location_state} {location_zip} {location_phone} {location_hours} {opt_out_url}

Deposit Templates

Email Behavior Variables
New Deposit Email (select the Pencil icon to see all email options)
  • Send new deposit email: Emails customers after a reservation is created with a deposit.
  • Send accepted deposit email: Emails customers after a reservation request with a deposit is approved.
  • Send daily deposit email: Emails customers every day a deposit stays unpaid.
{first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {balance_remaining} {deposit_amount} {paid_amount} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {vaccine_expiration_date} {reservation_type_custom_text} {current_balance}
Deposit Collected Email Sends an email to the customer once they pay a deposit.

Estimates, Invoices, and Payments Templates

Email Behavior Variables
Reservation Estimate Email Goes out when you manually send reservation estimates to customers. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {reservation_type} {reservation_type_custom_text} {current_balance}
Invoice Email

If you turn it on, this email sends automatically when a new invoice opens that has no reservation on it.

You can also send it manually, even with the toggle off. Select the email icon next to the invoice wherever it is listed, such as the Owner profile or Invoice lists, or on the invoice itself.

{first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {total} {current_balance}
Payment History Email Sends when you send a customer their payment history. {first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {current_balance}
Subscription Purchase Receipt Email

Sends when a customer first signs up for a package subscription and after each renewal.

You cannot turn this email off. This keeps you in line with credit card processing subscription notification rules. Do not remove the cancellation instructions.

{first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {package_name} {package_credits} {start_billing} {end_billing} {expiration_date}
Membership Failed Payment Email Sends to pet parents for each failed payment when Gingr tries to charge for a membership. {first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {membership_name} {membership_terms_conditions}
Membership Enrollment Email Sends when a customer enrolls in a membership. It includes a link to the Membership Terms & Conditions. {first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {membership_name} {membership_terms_conditions}
Membership Purchase Receipt Email Sends each time Gingr charges a payment method successfully. This includes the first enrollment charge and renewal charges. {first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {membership_name} {membership_terms_conditions}

Administrative Templates

Email Behavior Variables
Agreement Signed Email Sends when someone signs a new agreement. {first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {agreement_name} {agreement_text} {signed_at} {current_balance}
Employee To-Do Email Sends an email to employees whenever an Admin adds a new to-do list item. {employee_name} {action_url} {task}
New Lead Form Submission Email Sends when someone submits a new lead. {form_label} {form_submission_table} {action_url}
Email Address Confirmation Email Sends when an email address needs confirmation.
Unread Notifications Email Sends when you have unread notifications. {subject} {action_url} {username} {created_at} {current_balance}
Password Reset Email Sends when you reset your password. {first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {current_balance}
New Customer Registration Email Sends an email to new customers when they finish their first online registration. {first_name} {last_name} {animal_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {reset_password_url} {current_balance}
Vaccination Record Request You send this when you want to request immunization records. It goes to the email address on file for the pet's veterinarian. {first_name} {last_name} {animal_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email}

Other Templates

Email Behavior Variables
Package Expiration Reminder Email Sends an email when a package has a set number of credits left or is a set number of days from expiring. {first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {expiration_date} {number_remaining} {total_number_remaining} {package_name} {action_url} {current_balance}
Immunization Reminder Email

Sends an automatic reminder to customers when their pet's required immunizations are 30 days from expiring and the pet has a past or future reservation.

These emails do not send if the vaccination type has a note on the pet's profile.

The email triggers once per pet until you update their records. Updating the records resets the cycle for the next time the vaccinations are 30 days from due.

You can also send this template manually from the Animal Profile Immunizations tab.

See Immunization Records.

{first_name} {last_name} {animal_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {vaccine_expiration_date} {action_url} {current_balance}
New Online Retail Order Received Sends customers an email when they submit a new online retail order through the customer portal. {first_name} {last_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {total} {current_balance}
Online Retail Order Ready for Pickup Sends an email to your customer when you mark their online retail order as "ready for pickup."
Subscription Renewal Reminder Email

Sends a reminder 7 days before subscription renewals.

There are separate toggles for Weekly, Semi-Monthly, Monthly, and Annual subscription frequencies.

To stay in line with credit card processing subscription notification rules, keep the Annual toggle on. Do not remove the cancellation instructions.

{first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {package_name} {package_credits} {start_billing} {end_billing} {date_of_renewal} {expiration_date}
Membership Renewal Reminder Email Sends 7 days before the renewal date for annual memberships. It does not send for weekly or monthly memberships. {first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {package_name} {package_credits} {start_billing} {end_billing} {date_of_renewal} {expiration_date}

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