Email Template Variable Guide (Reference)

Article Details

Summary

Email templates can contain variables. A variable is a phrase inside { }. Gingr swaps each variable for the right information when it sends the email to your customer.

What This Does

Important: You can use only the variables listed at the top of an email template in that template.

Variable Translates As Helpful Hint
{first_name} The customer's first name.
{last_name} The customer's last name.
{animal_name} The pet's name.
{start_date} The start date and start time of the reservation.

If the start time of a slot-based appointment is 12:00 AM, the start time does not show in this variable.

You can give slot-based appointments a specific start time when you book them from the redesigned New Appointment page. See Slot-Based Appointments.

{end_date} The end date and end time of the reservation.

If the end time of a slot-based appointment is 12:00 AM, the end time does not show in this variable.

You can give slot-based appointments a specific end time when you book them from the redesigned New Appointment page. See Slot-Based Appointments.

{reservation_type} The name of the reservation type.
{services} Any additional services and service options added to the reservation.
{vaccination_expiration_date} A list of the pet's required vaccinations and their expiration dates.
{location_name} The name of your business, as set in your Location settings.
{location_address_1} The first line of your location's address, as set in your Location settings.
{location_address_2} The second line of your location's address, as set in your Location settings.
{location_city} Your location's city, as set in your Location settings.
{location_state} Your location's state or region, as set in your Location settings.
{location_zip} Your location's zip or postal code, as set in your Location settings.
{location_phone} Your location's phone number, as set in your Location settings.
{location_fax} Your location's fax number, as set in your Location settings.
{location_email} Your location's email address, as set in your Location settings.
{location_hours} Your location's hours, as set in your Location settings.
{total_cost} A total for the reservation. It does not include automated discounts or added services. Do not use this variable if you have automated discounts set up in your app.
{opt_out_url} A link the customer can select to opt out of more automated emails.
{action_url}

Changes based on the email or SMS it is in:

  • New reservation email or SMS: A button or link to view the reservation details. Default button text: "View Reservation"
  • Employee to-do email: A link the employee uses to log in to Gingr.
  • Report card email: A button to view the pet's report card. Default button text: "View Report Card"
  • Vaccination expiration email: A button for the customer to log in to the app. Default button text: "Login Now"
  • Checkout email or SMS: A button or link to view a reservation's invoice and report cards. Default button text: "View Invoice / Report Cards"
  • Confirmation request email or SMS: A button or link to confirm a reservation. Default button text: "Confirm Reservation"
  • Password reset email or SMS: A button for the customer or employee to update their password. Default button text: "Set Password"
  • Reservation confirmation email: A button to view the reservation. Default button text: "View Reservation"
  • Reservation cancellation email: A button to view the reservation. Default button text: "View Reservation"
  • Employee notification email or SMS: A link for employees to log in to Gingr.
  • Reservation edited email: A button to view the reservation. Default button text: "View Reservation"
  • Registration email: A button for the customer to log in to the app. Default button text: "Login Now"
  • Invoice email: A button to view the invoice. Default button text: "View Invoice"
  • Reservation rejection email: A button to view the reservation. Default button text: "View Reservation"
  • Ready for pickup email: A button to view the reservation. Default button text: "View Reservation"
  • Deposit email: A button for customers to pay their deposit. This needs Gingr's integrated credit card processing. Default button text: "Pay Deposit Online"
  • New appointment email: A button to view the reservation. Default button text: "View Reservation"
  • Wait list email: A button to view the reservation. Default button text: "View Reservation"
  • Email address confirmation email: A button for the customer to change their communication preferences. Default button text: "Manage Communications"
  • Reservation checked in email: A button to view the reservation. Default button text: "View Reservation"
  • Reservation estimate email: A button that goes to the reservation's estimate. Default button text: "View Estimate"
  • Deposit collected email: A button that goes to the deposit invoice. Default button text: "View Deposit Invoice"
{cancel_url} A button the customer can select to cancel their reservation.
{confirm_url} A button the customer can select to confirm their reservation.
{cancellation_reason} The cancellation reason chosen when the reservation is canceled or rejected.
{total} The total amount of an invoice. Add a currency sign before this variable, such as ${total}.
{deposit_amount} The total amount of a reservation's required deposit.
{paid_amount} The amount a customer already paid toward a reservation's required deposit.
{balance_remaining} The unpaid amount of a reservation's deposit.
{report_card_title} Not in use right now. Do not use it.
{reservation_type_custom_text} The custom email text you wrote when you set up the reservation type or service. See Add Custom Text to Reservation Email Templates. To set up this text, go to Left-hand Navigation: Admin » Reservation Types and Services Configuration. Edit a reservation type and change the Email Custom Text field.
{created_at} The date and time a report card or employee notification was created.
{username} The name of the employee being emailed.
{subject} The subject or subjects of the employee notifications in the email.
{task} The name of a task added to an employee's To-Do list.
{estimate_url} In any reservation email template, a link to the reservation's estimate. Use {action_url} for the estimate link in the Reservation Estimate email template. Use {estimate_url} in other reservation templates.
{service_dropoff_times}

The drop-off times for an additional service.

Drop Off Times is a free-text box. For example, you can write "Please arrive about 15 minutes before the start time listed above" or "Drop Off Between 8 am-11 am."

Enter these times on the service: Left-hand Navigation: Admin » Reservation Types and Services Configuration » Select a Reservation Type » Open the Settings for a Service » Communication Options » Drop Off Times.
{class_name} The name of a group class.
{class_description} The description of a group class, with text formatting and images.
{package_name} The name of the package.
{package_price} The price of the package.
{class_dates} A bulleted list of all class dates, with start and end times.
{first_class_start} The date and start time of the first class.
{last_class_end} The date and end time of the last class.
{current_balance} The customer's balance in dollars. It shows whether the balance is a credit or money owed. For example, "$100.00 credit" or "$100.00 owed."
{reservation_dropoff_times} A free-text field for specific drop-off times set by reservation type. Set this up at Left-hand Navigation: Admin » Reservation Types & Services Configuration.
{start_billing} A package's billing start date.
{end_billing} A package's billing end date.
{evaluation_passed_categories} All booking categories with a passed evaluation.

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