Email Template Content Guide (Reference)

Article Details

Reservation Email Template

Email Behavior Variables
Send Reservation Survey Email Sends an email with a survey to your customers after they check out. For more information on this, see our article on Checkout Surveys. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {reservation_type_custom_text} {current_balance}
Reservation Checked In Email Sends an email to your customers when their reservation checks in. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {services_custom_text} {current_balance}
New Reservation Email

Sends customers an email when a new reservation is created from the business side of Gingr from the new reservation page (not a reservation request from the customer portal).

If the Reservation Confirmation Email is on for the selected reservation type and you confirm the reservation at the time of booking, ONLY the Reservation Confirmation Email template will send.

{first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {services_custom_text} {current_balance} {reservation_dropoff_times}
{service_dropoff_times}
New Appointment Email

Sends customers an email when a new reservation is created from the business side of Gingr from the new appointment page (not an appointment request from the customer portal).

The New Appointment email doubles as the confirmation email for all appointments.

{first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {services_custom_text} {current_balance}
{service_dropoff_times}
Reservation Edit Email Sends customers an email when an existing reservation is edited. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {current_balance}
{service_dropoff_times}
Reservation Checkout Email Sends an email to customers whenever one of their pet’s reservations checks out. {first_name} {last_name} {animal_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {reservation_type} {start_date} {end_date} {vaccine_expiration_date} {reservation_type_custom_text} {services_custom_text} {action_url} {current_balance}
Reservation Confirmation Email

Sends an email to customers whenever their pet's reservation is confirmed.

If both the New Reservation template and the Reservation Confirmation Email are on for the selected reservation type and you confirm the reservation at the time of booking, ONLY the Reservation Confirmation Email template will send.

{first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {vaccine_expiration_date} {reservation_type_custom_text} {current_balance}
{service_dropoff_times}
Reservation Cancelation Emails (click the Pencil icon to see all email options)
  • Send Reservation Cancelation Email: Automatically email customers after reservation cancelation. Will also send if you reject a reservation from the waitlist if the customer also received the Waitlist Email.
  • Send Same Day Standing Cancelation Email: Automatically email customers when a standing reservation is canceled.
  • Send Waitlist Automatic Cancelation Email: Automatically email customers when a waitlisted reservation is canceled.
{first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {cancellation_reason} {vaccine_expiration_date} {current_balance}
Reservation Request Rejection Email Sends an email to customers whenever one of their reservation requests is rejected by your facility from the "Requested" tab of the Dashboard. Will also send if you reject a reservation from the waitlist only if the reservation is created by the customer and the Waitlist email is not enabled. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {cancellation_reason} {vaccine_expiration_date} {current_balance}
Reservation Reminder Email Triggered automatically at a set number of minutes before a reservation's start time. This is configured for each reservation type from Admin » Reservation Types and Services Configuration. See more information on setting this up below. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {reservation_url} {cancel_url} {estimate_url} {reservation_type} {reservation_type_custom_text} {services_custom_text} {action_url} {current_balance}
Group Class Enrollment Email Sends customers an email when they are enrolled in a group class.  {first_name} {last_name} {animal_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {class_name} {class_description} {reservation_type} {package_name} {package_price} {first_class_start} {last_class_end} {class_dates} {current_balance}
New Standing Reservation Email Sends an email to your customers when the client is set up with a standing reservation by the business. {first_name} {last_name} {animal_name} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {vaccine_expiration_date} {current_balance}
New Waitlist Email Sends an email to a customer when they have a newly waitlisted reservation. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {current_balance}
{service_dropoff_times}
Ready for Pickup Email This email goes out when you manually send a ready for pickup email.  
Report Card Email This email goes out with report cards. {first_name} {last_name} {animal_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {created_at} {opt_out_url} {action_url} {report_card_title} {vaccine_expiration_date} {current_balance}
Confirmation Request Email This email is sent manually from the Unconfirmed tab of the Dashboard. This email is never sent automatically. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {confirm_url} {cancel_url} {estimate_url} {reservation_type} {vaccine_expiration_date} {reservation_type_custom_text} {services_custom_text} {action_url} {current_balance}
{service_dropoff_times}
New Wait List Reservation Email Sends an email to a customer when they have a newly waitlisted reservation. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {current_balance}
Start Gingr PreCheck Email Sends an email to a customer when they have a Gingr PreCheck form available to fill out. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {services_custom_text} {current_balance} {reservation_dropoff_times}
PreCheck Form Reminder Triggered manually from the Admin » Gingr PreCheck page if a user selects the Send to Future Reservations function to any clients within the selected date range that have not yet filled out the Gingr PreCheck form. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {services_custom_text} {current_balance} {reservation_dropoff_times}
PreCheck Form Edited Email Sends an email if the Gingr PreCheck form is edited after an Owner has filled it out, but before they've been checked in. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {total_cost} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {services} {vaccine_expiration_date} {reservation_type_custom_text} {services_custom_text} {current_balance} {reservation_dropoff_times}

 

Deposit Template

Email Behavior Variables
New Deposit Email (click the Pencil icon to see all email options)
  • Send new deposit email: Automatically email customers after a reservation is created with a deposit.
  • Send accepted deposit email: Automatically email customer after reservation request with deposit is approved.
  • Send daily deposit email: Automatically email customer every day that a deposit remains unpaid.
{first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {balance_remaining} {deposit_amount} {paid_amount} {opt_out_url} {action_url} {cancel_url} {estimate_url} {reservation_type} {vaccine_expiration_date} {reservation_type_custom_text} {current_balance}
Deposit Collected Email Send an email to the customer once payment for a deposit has been made.  

 

Estimates, Invoices, and Payments Templates

Email Behavior Variables
Reservation Estimate Email This email goes out when manually sent reservation estimates to customers. {first_name} {last_name} {animal_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {reservation_type} {reservation_type_custom_text} {current_balance}
Invoice Email

If toggled on, sends automatically when a new invoice is opened that does not have a Reservation on it.

This email can also be sent manually (even with the toggle off) by clicking the email icon next to anywhere you can see the invoice listed, such as the Owner profile or on Invoice lists, as well as on the invoice itself.

{first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {total} {current_balance}
Payment History Email Sends when sending a customer their payment history. {first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {current_balance}
Subscription Purchase Receipt Email

Sends upon initial signup for a package subscription as well as after each renewal.

This email cannot be disabled in order to ensure credit card processing subscription notification compliance. Do not remove cancellation instructions.

{first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {package_name} {package_credits} {start_billing} {end_billing} {expiration_date}

 

Administrative Templates

Email Behavior Variables
Agreement Signed Email Sends when a new agreement is signed. {first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {agreement_name} {agreement_text} {signed_at} {current_balance}
Employee To-Do Email Sends an email to employees whenever there is a new todo list item added by an Admin.  
New Lead Form Submission Email Sends when a new lead is submitted.  
Email Address Confirmation Email Sends when an email address needs to be confirmed.  
Unread Notifications Email Sends when you have unread notifications.  
Password Reset Email Sends when you reset your password. {first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {current_balance}
New Customer Registration Email Sends an email to new customers whenever they complete their initial online registration. {first_name} {last_name} {animal_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {reset_password_url} {current_balance}
Vaccination Record Request Sent at will to the email address on file to a pet's veterinarian to request immunization records. {first_name} {last_name} {animal_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email}

 

Other Templates

Email Behavior Variables
Package Expiration Reminder Email Sends an email when a package has a certain number of credits left or is a certain number of days from expiring. {first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {expiration_date} {number_remaining} {total_number_remaining} {package_name} {action_url} {current_balance}
Immunization Reminder Email

Sends an automatic reminder email to customers that their pet’s required immunizations are 30 days from expiring if they have a past or future reservation.

These emails will not send if a note is present on each vaccination type. This will only trigger once per pet until their records are updated, which will trigger the cycle to reset for the next time the vaccinations are 30 days from due.

This template can also be manually sent from the Animal Profile Immunizations Tab.

See our article on Immunization Records for more information.

{first_name} {last_name} {animal_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {vaccine_expiration_date} {action_url} {current_balance}
New Online Retail Order Received Sends customers an email when they have submitted a new online retail order through the customer portal. {first_name} {last_name} {start_date} {end_date} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {total} {current_balance}
Online Retail Order Ready for Pickup Sends an email to your customer when their online retail order has been marked as “ready for pickup”.  
Subscription Renewal Reminder Email

Sends a reminder 7 days prior to subscription renewals.

There are individual toggles for Weekly, Semi-Monthly, Monthly, and Annual Subscription frequencies.

In order to ensure credit card processing subscription notification compliance, you must keep the Annual toggle on. Do not remove cancellation instructions.

{first_name} {last_name} {location_name} {location_address_1} {location_address_2} {location_city} {location_state} {location_zip} {location_phone} {location_fax} {location_email} {location_hours} {opt_out_url} {action_url} {package_name} {package_credits} {start_billing} {end_billing} {date_of_renewal} {expiration_date}

 

Related Resources

Was this article helpful?

0 out of 0 found this helpful

Have more questions? Submit a request

Comments

0 comments

Article is closed for comments.