Email Template Variable Guide (Reference)

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Introduction

Email templates may contain variables. Variables are the phrases contained within { }. Variables are translated into the appropriate information when emails are sent to your customers.

Important:  Only the variables listed at the top of an Email template can be used in that template.

 

Email Variable Field Guide

Variable Translates As Helpful Hint
{first_name} first name of the customer  
{last_name} last name of the customer  
{animal_name} the pet's name  
{start_date} the start date and start time of the reservation

 If the start date of the appointment is 12:00AM for a slot-based appointment, the start time will not display in this variable.


Slot-based appointments can be optionally assigned a specific start time when booked from the redesigned New Appointment page. For more information see our article on Slot-Based Appointments.

{end_date} the end date and end time of the reservation

 If the end date of the appointment is 12:00AM for a slot-based appointment, the start time will not display in this variable.


Slot-based appointments can be optionally assigned a specific end time when booked from the redesigned New Appointment page. For more information see our article on Slot-Based Appointments.

{reservation_type} the name of the reservation type  
{services} any additional services and service options that have been added to the reservation  
{vaccination_expiration_date} a list of the pet's required vaccinations and their expiration dates  
{location_name} the name of your business as set in your Location settings  
{location_address_1} the first line of your location's address as set in your Location settings  
{location_address_2} the second line of your location's address as set in your Location settings  
{location_city} your location's city as set in your Location settings  
{location_state} your location's state or region as set in your Location settings  
{location_zip} your location's zip or postal code as set in your Location settings  
{location_phone} your location's phone number as set in your Location settings  
{location_fax} your location's fax number as set in your Location settings  
{location_email} your location's email address as set in your Location settings  
{location_hours} your location's hours as set in your Location settings  
{total_cost} a total for the reservation not including automated discounts or services added. We recommend not using this variable if you have automated discounts set up in your app.
{opt_out_url} a hyperlinked web address the customer can click to opt themselves out of further automated emails  
{action_url} Varies depending on the email or SMS the variable appears in:
  • new reservation email/SMS: a button/link for the customer to view the reservation details
    Email button default text: "View Reservation"

  • employee to-do email: a link the employee can use to login to Gingr

  • report card email: a button for the customer to view their pet's report card
    Email button default text: "View Report Card"

  • vaccination expiration email: a button for the customer to log in to the app
    Email button default text: "Login Now"

  • checkout email/SMS: a button/link for customers to view a reservation's invoice and report card/s
    Email button default text: "View Invoice / Report Cards"

  • confirmation request Email/SMS: a button/link for customers to confirm a reservation
    Email button default text: "Confirm Reservation"

  • password reset email/SMS: a button for the customer or employee to update their password
    Email button default text: "Set Password"

  • reservation confirmation email: a button for the customer to view the reservation
    Email button default text: "View Reservation"

  • reservation cancellation email: a button for the customer to view the reservation
    Email button default text: "View Reservation"

  • employee notification email/SMS: a link for employees to login to Gingr

  • reservation edited email: a button for the customer to view the reservation
    Email button default text: "View Reservation"

  • registration email: a button for the customer to log in to the app
    Email button default text: "Login Now"

  • invoice email: a button for the customer to view their invoice
    Email button default text: "View Invoice"

  • reservation rejection email: a button for the customer to view the reservation
    Email button default text: "View Reservation"

  • ready for pickup email: a button for the customer to view the reservation
    Email button default text: "View Reservation"

  • deposit email: a button for customers to pay their deposit (requires Gingr's integrated credit card processing)
    Email button default text: "Pay Deposit Online"

  • new appointment email: a button for the customer to view the reservation
    Email button default text: "View Reservation"

  • wait list email: a button for the customer to view the reservation
    Email button default text: "View Reservation"

  • email address confirmation email: a button for the customer to go adjust their communication preferences
    Email button default text: "Manage Communications"

  • reservation checked in email: a button for the customer to view the reservation
    Email button default text: "View Reservation"

  • reservation estimate email: a button going to the reservation's estimate
    Email button default text: "View Estimate"

  • deposit collected email: a button going to the deposit invoice
    Email button default text: "View Deposit Invoice"
 
{cancel_url} a button the customer can click to cancel their reservation  
{confirm_url} a button the customer can click to confirm their reservation  
{cancellation_reason} inputs the cancellation reason chosen when the reservation is canceled or rejected  
{total} the total amount of an invoice (add a dollar/currency sign before this variable; e.g. ${total})  
{deposit_amount} the total amount for a reservation's required deposit  
{paid_amount} the amount a customer has already paid for a reservation's required deposit  
{balance_remaining} the unpaid amount for a reservation's deposit  
{report_card_title} *this variable is not currently in use - do not use it*  
{reservation_type_custom_text} the custom email text you created for this reservation type/ service when you configured the reservation type/ service. For more information on setting this up, please see our article Add Custom Text to Reservation Email Templates. To set up this custom email text: Navigate to Left-hand Navigation: Admin » Reservation Types and Services Configuration » Edit a reservation type and modify the "Email Custom Text » Email Custom Text field
{created_at} the date and time a report card or employee notification was created  
{username} the name of the employee being emailed  
{subject} the subject/s of employee notifications being emailed about  
{task} the name of a task added to an employee's individual To-Do list  
{estimate_url} in any reservation-related email template, you use this variable to input a link to the reservation's estimate. {action_url} is used to input a link to the estimate in the Reservation Estimate email template. {estimate_url} is used in other reservation-related templates.
{service_dropoff_times}

For additional services, you use this variable to add the drop-off times for that service.


The Drop Off Times field is a freeform text box. For example, you can customize this field to say "Please arrive approximately 15 minutes prior to the starting time listed above" or "Drop Off Between 8 am-11 am" 

These times are input on the service: Left-hand Navigation: Admin » Reservation Types and Services Configuration » Select a Reservation Type » Open the Settings for a Service » Communication Options » Drop Off Times.
{class_name}

displays a group class name

 
{class_description}

displays the description for a group class (including text formatting and images)

 
{package_name}

displays the name of the package

 
{package_price}

displays the price of the package

 
{class_dates}

displays a bullet-pointed list of all class dates, including start and end times

 
{first_class_start}

displays the first class's date and start time

 
{last_class_end}

displays the last class's date and end time

 
{current_balance}

This variable displays the dollar amount of the customer’s balance, indicating whether the balance is a credit or money owed.

E.g. “$100.00 credit” and “$100.00 owed”
{reservation_dropoff_times}

A free-text field to indicate specific drop-off times set by reservation type.

This is configured in Left-hand Navigation: Admin » Reservation Types & Services Configuration.
{start_billing}

displays a package's billing start date

 
{end_billing}

displays a packages billing end date

 

 

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